Branding a Consulting Practice
Presented by Christina Inge, Founder, Christina Inge Emarketing
To promote your consulting practice, first create a marketing strategy. From this, create a branding message to breathe new life into your services. Use this brand to build a digitally-focused, all-inclusive strategy to build awareness for your expertise and stimulate target customer inquiries.
This talk will show you the essential principles of branding for consultants:
- Branding and re-branding
- Honing your message
- Building digital marketing infrastructure
- Raising awareness of your business
- Improving marketing efficiency
- Moving into digital and social media
- Improving the external communication skills of technical teams
- Understanding your target customers and delivering the message they need
Christina Inge, founder, is an award-winning marketer with over 15 years’ experience in marketing and communication. Winner of the Future M Future of Marketing award in 2011, as well as the Social Media Society Social Media Star award, Christina has served organizations with over 400,000 members as well as small startups, bringing to all her unique combination of content strategy, solid digital skills, and keen understanding of the needs of her clients. Working with a team of associates, who have won awards themselves in their respective fields, Christina personally spearheads every project. She offers big-agency capabilities with the personal touch of having your own part-time CMO.
She can help bring clarity and expertise to organizations looking to integrate new media into their existing marketing mix in a way that delivers real ROI
PLEASE NOTE: The meeting is open to the public. No charge for Consultants Network members or Olin College students/faculty; $5 entrance fee for all others. Casual dress.
The Consultants Network meeting starts at 6:30 PM. The meeting location is at Olin College, 1000 Olin Way, Needham, MA, in Academic Center 113.
Driving Directions
From the East or West
Take the Massachusetts Turnpike to Exit 15 (Interstate 95/Route 128; if driving from the East; Exit 14 if driving from the West). After the tolls, follow the signs for Route 95/128 South. Exit Route 95/128 South at exit 19B (Highland Avenue, Needham). Follow Highland Avenue for 1.5 miles to a three-way intersection with Chapel and May Streets; bear slight right onto Chapel Street (to the right of the gas station). Take a right at the first light onto Great Plain Avenue/Rte 135. Then follow "From Great Plain Avenue" directions below.
Take Route 95/128 to exit 19B (Highland Avenue, Needham). Follow Highland Avenue for 1.5 miles to a three-way intersection with Chapel and May Streets; bear slight right onto Chapel Street (to the right of the gas station). Take a right at the first light onto Great Plain Avenue/Rte 135. Then follow "From Great Plain Avenue" directions below.
From Great Plain Avenue
Proceed on Great Plain Avenue for 1.5 miles and the Olin College campus will be on the right. Enter the campus at "Olin Way" and follow the road around to the left to parking lot A, which provides access to all campus buildings. The meeting is in the Academic Center, which is the first building to the left, as you walk up from the main lot. Handicap parking is available.
http://maps.google.com/maps?f=q&source=embed&hl=en&geocode=&q=Olin+College+of+Engineering,+Olin+Way,+Needham,+MA&aq=0&sll=37.0625,-95.677068&sspn=53.080379,113.994141&ie=UTF8&hq=Olin+College+of+Engineering,+Olin+Way,+Needham,+MA&t=h&hnear=&ll=42.29058,-71.259127&spn0.
Olin Way to enter the campus.
Check the Consultants Network website for details and last minute information of our upcoming lectures series for 2012-2013
http://www.boston-consult.com/calendar.php
For more information, e-mail cn.boston@ieee.org or chairman@boston-consult.com; or contact the chairman Heinz Bachmann, at 978-637-2070. The Consultants Network website is at www.boston-consult.org.
